It’s not easy being green. But that could be about to change.

From the Paris Accord to hurricanes, Climate Change is headline news and it’s not going away. Rather than observing the dangers with shock or apathy, though, it’s comforting to know that innovation and entrepreneurship can contribute meaningful solutions.

One such solution is Green Cred, a new take on sustainable shopping that rewards users who make eco-friendly choices. The idea was originated and incubated during Telenor’s Youth Forum, a global platform assembling 24 game-changing youth from 12 countries.

Team Green Cred

The winning team, mentored by Head of Telenor Research, Bjorn Tale Sandberg, made up of Sajawal Waseem (Pakistan), Hanne Borris Mathiesen (Denmark), Anja Drobnjak (Montenegro) and Paridhi Rustogi (India) will gather again in Oslo this December to further refine the concept and seek inputs from members of the startup community in the city.

We caught up with team member Anja Drobnjak for some insight on the team’s innovation process, and asked her what’s next for Green Cred.

Anja Drobnjak

Hi Anja! Can you start by telling us about the core idea behind Green Cred?

The core idea is to incentivise customers to shop more eco-friendly, through a monetary system. That way, we are trying to raise their awareness on the climate change issue, but at the same time, we are taking action.

What was the process in coming up with the concept?

We choose our focus on consumption, because of the expert interview we had with WWF. The idea of earning points for green actions and doing shared shopping was somewhere in everyone’s mind, hidden, but the drawing exercise helped a lot in getting things in order. Every team member had to come up with a few ideas and to draw them.

Other members were guessing what the sketch represents. Although this exercise contributed some hilarious moments, it accelerated the process of making our main idea. 

Are you doing user testing?

At the moment, we are not doing any user testing. Once the minimal working prototype is done (the wireframe is converted into a virtual form, which will be tested for various bugs and errors, and the main aim will be to see how the application will interact with the user) we’ll conduct user testing.

Do you have a launch market in mind?

Yes, it is Denmark. We choose it because Danish are price sensitive but environmentally aware and conscious.

Where is the concept now and what’s next?

Right now, we created the application wireframe and we are working on the minimal working prototype. After that, we’ll do user testing and then the creation of Green Cred Beta version is planned. Fingers crossed!

What, from your experience, are the three most important steps in innovation?

Careful and thorough problem identification, detailed research of the existing solutions, and iterative brainstorming process.