President and CEO of Telenor Group, Sigve Brekke, meets with Tapad’s Propeller Participants

New York (November 16, 2016) – Tapad, the leader in cross-device marketing technology, recently welcomed Sigve Brekke, President and CEO of parent company Telenor Group, to meet participants of its entrepreneur-support initiative, the Propeller Program.

“Entrepreneurs are essential for Telenor’s future. We need to be open to finding new ways to engage, work and exchange with startups and their communities. The Tapad Propeller program is an impressive initiative to offer a selection of startups – new market, networking and high level mentoring opportunities.  I am very excited to follow and learn from their journey,” says Brekke.

Tapad launched its Propeller Program in September 2016 with five early-stage startups from Norway. Propeller provides C-level guidance from Tapad executives and board members and gives the early stage company’s space at Tapad’s Madison Avenue headquarters for one year to establish a U.S. presence.

Entrepreneurs Discuss their Start-up Journeys with Tapad and Telenor Leadership

“It was an honor to have Sigve join us and spend quality time with our Propellor Program participants,” said Tapad founder and CEO, Are Traasdahl. “We are committed to ‘paying it forward,’ and Sigve’s advice and guidance made a powerful contribution to this group. It is a thrill to see the opportunities already being created for our first-year Propeller companies.”

The entrepreneurs had the opportunity to share information about their initiatives, progress and future plans with Telenor and Tapad senior leadership.

– “It was extremely motivating to have Sigve Brekke recognize the potential of our product, a digital tailor-made communication tool,” said Propeller Marianne Haugland Hindsgaul, CEO and co-founder of Bubbly. Propeller has the potential to be a game-changing initiative for companies like ours.

–  Patrik Olstad Berglund, CEO of Xeneta, commented: “Having a base of operations in New York has been so beneficial to our growth, and knowing that Sigve Brekke is a supporter of this program is truly inspiring.”

 – “Telenor appreciates innovation, it’s why they acquired Tapad,” said Jin Ha, CEO of Eventum. “Sigve Brekke is a terrific example of how a large corporation can have forward-thinking management working to diversify the Norwegian economy.”

Learn more about Tapad’s Propeller Program here.