Bang your head in the wall or look for a door? Do both, says Tapad chief

“Here´s the difference between a startup and a large corporation. A startup would keep banging their head in the wall to force-find a solution. A large corporation would take a step back, carefully assess the situation and locate a door nearby,” said Are Traasdahl, the head of Tapad, which was acquired by Telenor earlier this year. …

IMG_0471“Here´s the difference between a startup and a large corporation. A startup would keep banging their head in the wall to force-find a solution. A large corporation would take a step back, carefully assess the situation and locate a door nearby,” said Are Traasdahl, the head of Tapad, which was acquired by Telenor earlier this year.

“The magic is to combine the two,” Are said.

He took part in the opening of a reverse pitching event at Mesh in Oslo, where Telenor invited startups to find their doors into the telecom giant to create mutually beneficial relationships.

image1Talking to Jon Gravråk, Telenor´s Chief Digital Officer, on live video link (using Huddly and appear.in) from NYC, Are also reflected on how a large company can maintain an entrepreneurial spirit.

“It´s important to keep in mind that Telenor is perhaps the biggest startup to ever come out of Norway. Just think about how they came to Asia with empty hands 17 years ago. They found a way to penetrate the local markets and now they are the largest player in the region,” Are said.

Following the live chat and a panel debate, experts from Telenor Norway pitched their solutions to Norwegian startups and invited for collaboration – as part of the ongoing Oslo Innovation Week.

IMG_0484

Jon Gravråk, Telenor Group. Ingrid Ødegaard, Appear.in. Heidi Frost Eriksen, Huddly. Gisle Pedersen, Telenor Norway

IMG_0516

Helene Friis, Telenor Norway, pitching to startups

IMG_0508